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Cloudtv and one america news network4/1/2023 No, there’s one place where Apple will not only innovate, but where the company also has an existing, very substantial edge over the competition: the cloud TV user experience.īut before I talk about the 200 million reasons why an Apple TV will be a formidable force in the TV market, here’s some background to set the context. Embedding this very compact, common, ARM-based hardware platform in a flat-panel TV would be trivial from an engineering standpoint, to the point that if all that Apple had in mind were “we took an AppleTV and stuck it inside a TV”, then they could’ve launched this product last year.īut barring some kind of crazy hologram technology (see the BW link above), it’s unlikely that the hardware is really where Apple hopes to innovate, here. ![]() The hardware underneath them all is essentially the same, they all run apps, and they all act as a portal through which the user can access cloud-hosted storage and compute cycles. The AppleTV, iPad, and iPhone are all cloud thin clients in the classic sense-just a chunk of flash, an ARM chip, and a network interface. I won’t recap any of the article here, because I absolutely believe that Apple will do this (I said so on Twitter back when A4 launched, but I can’t find the tweet and Twitter user found it), so I want to focus on the why’s and how’s. Today is a big day for cloud + TV news, but even more interesting (to me, at least) than the Netflix/Qwikster split is a new Businessweek article, “ Here comes Apple’s real TV.” The report rounds up some rumors and evidence to the effect that Apple will indeed launch a TV soon. Simultaneous with TV’s rise as the premier content venue is a redefinition of the term “television” from “a device with a screen and a set of channels” to “a growing pool of cloud-hosted, episodic content that’s generally available on any device with a color screen and a network connection.” - from Leaving Las Vegas: a look back at CES 2011 Skip to: Start of Article.Ģ00 million reasons why Apple’s upcoming TV will win the cloud TV wars The PlayStation 3 also is the number-one device in the world for watching Netflix in the living room.Skip Article Header. Based on the number of users streaming videos over its various services, the company would rank in the top 5 cable and satellite providers in the US. Hirai said Sony is already well-placed to enter the video market, with over 70 million connected devices in US homes. So you can seamlessly switch viewing live TV or video-on-demand content from a PS4 in the living room to an iPad in another bedroom.” “The service also provides the ability to watch and resume across various connected devices. ![]() You’ll also be able to discover new channels by seeing what your friends are watching and recommending, or by your viewing history. “Our offering will enable you to quickly search and discover across live and video-on-demand content using intuitive, dynamic filters without having to use multiple boxes. It also solves one of the greatest hurdles to live TV and digital media services: ease of content access. If a family member enters the room and picks up the controller, they can immediately access their own personalized menu. “The service is distinguished by an intuitive and dynamic interface that gets to know you, as well as personalised channels that cater to your tastes. “The service will give you the most popular live TV programmes, combined with a large library of video-on-demand content so people will have all of their favorite movies, TV shows, and sports programmes available through a single destination. “The new cloud-based TV service in the US combines the live TV content people love most about cable with the dynamic experience they’ve come to expect from digital media services. ![]() ![]() “Sony’s vision for the future of home entertainment is grounded in giving you the freedom and choice for what you watch when you want to watch it and what you want to watch it on. “Sony’s new cloud-based live TV and video-on-demand service will redefine the ease and accessibility of live television, video on demand, and PVR viewing experiences,” Hirai said during his keynote. Sony plans to launch a cloud TV service in the US later this year, CEO Kazuo Hirai announced at CES in Las Vegas.
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